As the creative lead for QVC's email team, my role goes far beyond designing individual campaigns. I help shape the systems behind them—creating core templates, optimizing for dark mode and consistent experiences across major email clients, running A/B tests to improve click-through and conversion rates, and continually refining the experience based on performance data and customer behavior.
Below is a selection of campaigns that highlight both the creative side of email design and the technical considerations that make those designs successful once they land in an inbox.
AT A GLANCE
Email Design • Template Creation & Management • A/B Testing • Bluecore Email Development • Creative Oversight • Cross-Client & Dark Mode Optimization
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Using the overall campaign direction provided by QVC's brand team as a starting point, I create concept boards that adapt those ideas specifically for email for QVC's major seasonal events.They give my team a library of layout ideas, module treatments, and design inspiration to keep campaigns consistent while still allowing flexibility from one email to the next.
