Blend Library Cafe was my senior independent study in visual merchandising at Kutztown University, where a classmate and I developed a complete café brand experience from concept to physical display. The project included brand identity, environmental graphics, merchandising, packaging, and custom display fabrication, all centered around the idea of bringing books and coffee together in one welcoming space. The concept was well received at our senior exhibition—so much so that a subscription box company attempted to use it without permission (thankfully, it still belongs to us!). It's my favorite project from college, so it has earned a permanent place in my portfolio.
AT A GLANCE
Brand Identity • Environmental Graphics • Visual Merchandising • Retail Display Design • Packaging Design • Concept Development • Art Direction • Signage Design • Spatial Design
